Published Spring 2009
Meticulous, scrupulous and passionate are terms that describe the fervor, zeal and seriousness displayed by the kosher consumer regarding Pesach kashrus in general, and Pesach matzohs in particular. The kosher consumer has become more sophisticated and savvy with each passing year. Kosher consumers are willing to pay top dollar for a quality kosher product. Pesach matzohs are no exception. Machine matzohs with fine mehadrin hechsherim are readily available on the supermarket shelf. Are all machine matzohs created equal?