For many assisted living and nursing home residents, some of whom have kept kosher their entire lives, a facility with a trustworthy kosher certification is non-negotiable; for others, it is a welcomed taste of tradition – literally! From a marketing standpoint, the importance of a facility’s choice of a universally well-respected kashrus agency cannot be overstated.
Even prior to accepting the position of Executive Director of Tudor Heights Assisted Living Community – the forerunner of today’s Tudor Heights, A Solvere Living Community – Dovid Lapin strongly urged the facility’s management to partner with STAR-K.
“Clearly, the local supervision that had been in place for a number of years was not working, as the census was at 34 and there were 30 vacant rooms,” recalls Mr. Lapin. “I asked for permission to begin a national marketing campaign, promoting Tudor Heights and STAR-K as partners in this beautiful state-of-the-art community. We truly branded ourselves […]